Burger King is celebrating gay pride with a message on its Whopper wrappers.
The fast-food chain posted a video on Wednesday that shows scenes from a San Francisco location where it sold a “Proud Whopper.” Customers were not told what is in the burger, which comes wrapped in rainbow paper. Once opened up, a message inside the wrapper states, “We are all the same inside.”
The idea is that the Proud Whopper is no different from the regular Whopper, despite its colourful packaging.
The marketing effort is part of Burger King’s push to connect with customers, particularly with the younger individuals fast-food chains are known for courting. As part of that push, Burger King recently said it was retiring its “Have It Your Way” slogan in favour of the more personal “Be Your Way” (Ad Age pointed out the phrase was “grammatically challenged”).
Burger King is also delivering Proud Whoppers to various organizations and individuals in Toronto Thursday as a thank-you from San Francisco for all the hard work the city did in putting together its first WorldPride event, the chain’s spokesman said.
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