he National Rifle Association is taking aim at former New York City mayor Michael Bloomberg, one of the nation’s biggest gun control advocates, in a new national ad campaign that seeks to paint the billionaire as an out-of-touch elitist.
NRA officials say the campaign, which kicks off Wednesday, is the first part of a multimillion-dollar push extending beyond November’s elections to drive up negative perceptions of the magnate among voters. They’ve dubbed the effort, “Meet the Real Michael Bloomberg.”
Bloomberg, who left office in January, announced plans this year to spend $50 million to build a grass-roots network of activists who feel strongly about reducing gun violence with a goal of beating the powerful gun rights group in political fights.
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